Selling Digital Products with Kit.com: The Complete Guide

Digital products are the closest thing to passive income there is. Create once, sell forever.

But selling them is hard. You need a platform. Payment processing. Delivery. Email marketing.

Kit.com solves most of this. Here is how to use it.

Why Kit.com?

Kit.com (formerly ConvertKit) is an email marketing platform that added commerce features:

• Product hosting: Upload PDFs, videos, downloads
• Payment processing: Built-in Stripe integration
• Instant delivery: Automatic to buyer email
• Email sequences: Automated follow-ups
• Affiliate program: Let others sell for you

It is not a full LMS. But for simple digital products, it works.

What You Can Sell

Kit.com supports:

• Ebooks
• Video courses
• Templates
• Printables
• Audio files
• Software (simple)

Anything that delivers as a file. Physical products need other platforms.

Step-by-Step Setup

1. Create Your Account

Sign up at kit.com. Choose a plan:

• Free: Up to 300 subscribers, 1 product
• Creator: €9/month = unlimited products
• Professional: €29/month = advanced features

Start free. Upgrade when you need more.

2. Connect Stripe

Kit.com processes payments through Stripe:

1. Go to Settings → Commerce
2. Connect your Stripe account
3. Verify your identity

Payments go to your bank. Kit takes a small cut.

3. Create Your Product

Click Products → Add Product. Choose type:

• Digital download: One file
• Course: Multiple files, drip content
• Subscription: Recurring payments

Upload your files. Set a price. Add a description.

4. Create a Landing Page

Kit.com has built-in landing pages:

1. Click Pages → Add Page
2. Choose a template
3. Add your product details
4. Publish

This is where buyers will land. Make it compelling.

5. Set Up Email Delivery

When someone buys:

• They get a confirmation email
• They get a download link
• You can add them to a sequence

Create a "Thank you" sequence. Offer upsells. Ask for feedback.

Marketing Your Product

Having a product is not enough. You need to sell it:

1. Build an Email List

Your list is your asset:

• Create a lead magnet
• Drive traffic to signup
• Nurture with content
• Promote your product

2. Use Content Marketing

Blog posts, YouTube videos, podcasts. All drive traffic to your product.

Each piece of content is a sales opportunity.

3. Leverage Social Proof

Testimonials matter. Collect them. Display them.

People buy from those they trust.

4. Run Ads

When you have a sales funnel:

• Facebook/Instagram ads
• Google ads for search intent
• Retargeting to visitors

Start small. Scale what works.

Pricing Strategies

How to price your digital product:

Research competitors. What do others charge?

Consider your value. How much time/money does it save?

Start lower. Build an audience first. Raise prices later.

Test. Try different price points. See what converts.

Common price points:

• Ebook: €9-29
• Template bundle: €29-97
• Mini course: €47-97
• Full course: €197-497

What Works

Based on what I have seen:

Coursecraft is the most popular digital product. Everyone wants to learn.

Templates are undervalued. People pay for convenience.

Community is the premium product. Access to you + peers.

The Numbers

Realistic expectations:

• Month 1-3: €0-100 (building audience)
• Month 4-6: €100-500 (first sales)
• Month 6-12: €500-2,000 (growing)
• Year 2+: €2,000+/month (if you keep building)

This is not get-rich-quick. It is a business.

My Recommendation

If you want to sell digital products:

1. Start with Kit.com if you already have an email list
2. Pick one product type and master it
3. Build in public — content drives sales
4. Iterate based on feedback

Digital products are a journey. Start simple. Improve over time.

If you want to learn more about building online businesses, I cover strategies in my AI Agent Crash Course. While focused on AI, the business principles apply broadly.

→ AI Agent Crash Course — €49 (Early Bird)

Your knowledge is valuable. Sell it.

— Jan