Newsletter Tool Comparison 2026: Kit.com vs Brevo vs MailerLite vs CleverReach

Choosing a newsletter tool is important. You will use it for years. Migrating is painful.

Here is my comparison of the best options for German businesses.

The Contenders

I tested these tools:

• Kit.com (formerly ConvertKit)
• Brevo (formerly Sendinblue)
• MailerLite
• CleverReach

Quick Comparison

Tool	Best For	Starting Price	German Support
Kit.com	Creators	€9/mo	★★★☆☆
Brevo	Businesses	€0/mo	★★★★★
MailerLite	Budget	€0/mo	★★★★☆
CleverReach	Enterprise	€9/mo	★★★★★

Kit.com

Pros:

• Best for selling products
• Great email automation
• Clean interface
• Strong creator community

Cons:

• Limited German features
• More expensive at scale
• Less German support

Pricing: From €9/month

Brevo

Pros:

• Full German support
• Great deliverability
• CRM features included
• SMS marketing

Cons:

• Interface can be complex
• Sales features add cost

Pricing: Free up to 300 emails/day

MailerLite

Pros:

• Excellent free tier
• Easy to use
• Good German support
• Website builder included

Cons:

• Limited automation compared to others
• Fewer integrations

Pricing: Free up to 1,000 subscribers

CleverReach

Pros:

• German company
• Strong in DACH region
• Good for large lists
• Great support

Cons:

• More expensive
• Older interface

Pricing: From €9/month

My Recommendation

For creators: Kit.com. Best for selling products and courses.

For small business: Brevo. Great value, German support.

For tight budget: MailerLite. Best free tier.

For enterprise: CleverReach. German company, scales well.

I use Kit.com. It fits my creator-focused business.

What I Use

My setup:

• Kit.com for email marketing
• Stripe for payments
• n8n for automation

Works great. But your needs may differ.

— Jan