Creating Email Sequences with Kit.com: Welcome Sequence Step by Step

An email sequence is one of the most powerful tools in marketing. Set it up once, and it works for you forever.

Here is how to create email sequences in Kit.com.

What Is an Email Sequence?

An email sequence is a series of emails that send automatically based on triggers:

• When someone subscribes
• When someone buys
• When someone abandons a cart
• After a certain time

You write the emails once. The system sends them automatically.

Why Sequences Matter

Sequences allow you to:

• Nurture leads: Build relationship over time
• Educate: Teach about your product
• Convert: Guide to purchase
• Retain: Keep customers happy

Every successful business uses sequences. It is how you scale communication.

Kit.com Sequences

Kit.com calls them "automations" but the concept is the same:

• Visual automation builder
• Trigger-based sending
• Conditional logic
• A/B testing

It is powerful enough for most needs. Not as complex as some tools, but easier to use.

The Welcome Sequence

The welcome sequence is your most important email sequence. Every new subscriber goes through it.

Goal: Turn a stranger into a fan.

Day 0: Confirmation

When someone subscribes, they get a double opt-in email. This is required. Make it clear what they are signing up for.

Day 0 (after confirmation): Welcome Email

Your first real email:

• Thank them for subscribing
• Introduce yourself
• Set expectations (what emails they will get)
• Give immediate value (lead magnet)

Day 1-2: Story Email

Share your story:

• Who you are
• Why you do what you do
• What they can expect from you

People connect with people. Be human.

Day 3-4: Value Email

Give value without asking for anything:

• Useful tip
• Insight they can use
• Behind-the-scenes

Prove you are valuable. Before you ask for anything.

Day 5-7: Soft Sell

Introduce your product or service:

• Not a hard pitch
• Explain what you offer
• Show how it helps
• Let them decide

Day 7-14: Call to Action

If appropriate, make an offer:

• Clear CTA
• Benefits, not features
• Urgency or scarcity (if real)
• Support info

Not every sequence should sell. But most should have an option.

How to Build in Kit.com

Step 1: Create a Visual Automation

1. Go to Automations
2. Click "New Automation"
3. Choose "Visual Automation"

Step 2: Set the Trigger

What starts the sequence?

• Form submitted
• Tag added
• Purchased product

For welcome: "Form submitted" → your signup form.

Step 3: Add Emails

Drag and drop email steps. Connect them.

Each email:

• Write subject line
• Write email content
• Set delay (when it sends)

Step 4: Add Conditions

Make it smart:

• If they bought → skip to post-purchase
• If they clicked → send follow-up
• If they did not open → try again later

Step 5: Test and Activate

Before going live:

• Send test emails to yourself
• Check all links work
• Verify timing
• Turn on

Other Useful Sequences

Beyond welcome, build:

Post-Purchase Sequence

• Thank them
• How to use product
• Upsell
• Ask for review

Abandoned Cart

• Reminder 1 (1 hour)
• Reminder 2 (24 hours)
• Last chance (48 hours)

Re-engagement

• For inactive subscribers
• "We miss you" emails
• Last chance before unsubscribing

Best Practices

1. Write great subject lines. They determine open rates.
2. Personalize. Use their name. Segment where possible.
3. Provide value. Every email should give something.
4. Test. Try different subject lines, send times, content.
5. Monitor. Watch open rates, click rates, unsubscribes.

My Results

With proper sequences:

• Open rates: 35-45% (vs 20% industry avg)
• Click rates: 5-8%
• Conversions: 2-5% from sequence

The key is value + consistency.

What I Use

My Kit.com setup:

• Welcome sequence (7 emails)
• Post-purchase (5 emails)
• Re-engagement (3 emails)
• Product launch (5 emails)

All automated. All working while I sleep.

Start Today

You do not need to build everything at once. Start with:

1. Welcome sequence (5 emails)
2. Post-purchase (3 emails)

Add more as you grow.

If you want to learn more about email marketing automation, I cover this in my AI Agent Crash Course. While focused on AI, the principles apply to any email strategy.

→ AI Agent Crash Course — €49 (Early Bird)

Email sequences are the backbone of online business. Build them right.

— Jan