The foundr magazine is everywhere these days, and any online business owner can learn valuable lessons from foundr founder Nathan Chan.

He’s a role model, showing you how to position your online business in any market.

He has done an incredible job, starting an online magazine from scratch and positioning it so that he could interview Sir Richard Branson, Tim Ferriss, Barbara Corcoran and many other rockstar entrepreneurs.

Luckily Nathan is a great guy and was willing to hop on Skype with me, to explain how he built foundr and how he positioned his digital magazine.

Digital magazines is probably one of the most crowded spaces to be in (after all, isn’t every blog some kind of magazine?), yet foundr stands out.

For one, this position is due to Nathan’s very clever approach to online marketing. But it’s also because foundr uses WordPress as the platform for their website.

Once I saw that foundrmag.com was built with WordPress, I knew I had to get on a call with Nathan.

In our conversation, he shares amazing insights on how foundrmag.com evolved over time, what phases the website went through, and what we can expect from the upcoming redesign.

Nathan is probably one of the most interesting entrepreneurs I’ve been in touch with since I started my journey online.

He’s down-to-earth, his online magazine foundr totally is blowing up currently (he shares numbers in the conversation!), and foundr is one of the most beautifully designed magazines I’ve seen so far.

I don’t want to take up much more of your time (and experiment with short posts like this for interviews), so here is the interview!

Enjoy!