Jan's Freelance Marketing Blog

WP Mastery Weekly #7 - Grow your brand to attract customers, Gutenberg 6.5, CI, and more!
This week, the focus is all on podcasts - or so it seems. I came across multiple fantastic episodes on scaling your agency that I've collected for you below. Additionally, I stumbled upon a nice looking Elementor Pro layout, which I'm now using to redesign my website. Feels a little bit like cheatin...
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WP Mastery Weekly #6 - Using content to attract high-paying clients, Feast & Famine, ...
Wow, the speaker list for the WP Agency Summit is finalized now and I couldn't be more happy. In December, I'll deliver a free virtual conference to you that will teach you how to scale your agency, without burning out or drowning in client work. Just planning this event gets me excited! And it brin...
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WP Mastery Weekly #5 - WP security release, WP 5.2.3, a Star Wars orchestra, and more
This Saturday, my wife and I celebrated our first year wedding anniversary. Incredible that it has been one year since we got married and had our honeymoon trip to Cape Town. If you ever get the chance to see Cape Town, go for it. I promise, it's worth it. But back to business 🙂 For […]...
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WP Mastery Weekly - Issue #1
Hey, hope you're having a great week! I apologize for not sending WP Mastery Weekly on Monday this week, but I sure think that the tradeoff is worth it. In the background, I added a few automations that'll help me stay more consistent in providing fantastic curated content for you! The newsletter wi...
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Website metrics that matter and how to track them - Part 1
Website metrics that matter are those that give you a competitive edge. They tell you exactly if your website strategy is working or not. They put order into the sometimes crowded online marketing strategies. But which are of the website metrics do matter? And more importantly, how do you track them...
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WP Modula - The Best WP Image Gallery Plugin?
Finding the best WP image gallery plugin is a tough task. If you search "image gallery" in the WP plugin repository, you'll find 171 pages with results and plugins that crossed multiple 100k downloads. So how do you pick that one gallery plugin that works for your site? Do you just go with the plugi...
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WooCommerce Image Size Plugins [Updated for 2019]
There are countless WooCommerce image size plugins for you to choose from, but how do you pick the right one for your shop? My team and I are managing a number of WooCommerce sites for our WordPress maintenance clients with plenty of products. Hence, we thought it might be a good idea to compile our...
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Make WordPress Load Faster Than 1 Second
Optimizing the WordPress loading time is a must for every website owner, as the loading time massively impacts the perceived quality of your website. This guide will give you a starting point in optimizing your website to get your loading time below two seconds - ideally below one second. I've struc...
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How to analyze the loading time of your site
You might have noticed that I shifted my business entirely to loading speed optimization services. I'm not building any more websites. In this email, I want to explain which tools we use for analyzing our clients' loading speed and what metrics we pay attention to. Hint: it's not necessarily Google ...
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Slow WooCommerce shop? Here are 7 ways to speed up WooCommerce.
Having a slow WooCommerce shop kills your conversions and causes you to make less money. Since we started focusing on optimizing the loading speed of WordPress sites, WooCommerce in particular, we want to outline seven ways you might be slowing down your WooCommerce shop. While there is a good reaso...
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