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Content Studio Review - My take on scheduling social status updates
·7 Min. Lesezeit
In 2017, I completely messed up my online marketing and left tens of thousands of dollars on the table.
Most of my projects came from my network. As you might have noticed, I only wrote two articles for WP Mastery.
For 2018, I have two major tasks to revive WP Mastery:
As you can see, I am publishing 23 posts each week, with varying density on each day. You'll also notice that I've set the schedule mostly following US timezones, which are 6-9 hours behind Germany.
That's simply because most of the readers of WP Mastery are located in the US.
It's important that you have a schedule like this set up, as otherwise, it's super easy to slack off.
With this schedule in my neck, I constantly feel the urge to fill up my queue with content.
And you can easily inspect every post shown in the Discovery feature, to analyze how well they perform.
It makes finding content to share SUPER EASY. I mean, their search engine is seriously good.
This tool will be a game changer for me personally, allowing me to maintain a nice balance between promoting my own articles and content from other sources.
After all, if I were to only toot my own horn, you'd never follow me. I'd come across as arrogant and self-centered, which is the opposite of how I want to be perceived.
That's why I'm happy that composing my own status updates is as easy as 1-2-3:
As you can see, you can easily select the platforms you want to publish the content to, see a preview of how it'll look, and decide whether it's published now, at a certain time, or simply at to your general queue.
You can even rewrite content based on the platform. That'll allow you to write shorter updates on Twitter and longer ones on Facebook and LinkedIn. I didn't see that feature in other tools yet, so I appreciate it.
First, select a name for the automation campaign. In this case, I want to automatically share articles about WooCommerce.[/caption]
[caption id="attachment_4970" align="aligncenter" width="1024"]
In the next step, you'll be asked to select the profiles you want to share the content on. As you can see, I selected my Facebook Group.[/caption]
[caption id="attachment_4971" align="aligncenter" width="820"]
The third step is to select the sources for this campaign. I only want articles that include "WooCommerce" in the title and are from websites I know only publish highest quality content. If you don't filter by domain, it'll likely happen that you automate sharing posts that don't match your quality standards.[/caption]
[caption id="attachment_4972" align="aligncenter" width="1024"]
Now here's the really cool part. If you also have an account at RePlug.io, you can add YOUR OWN CTA to content on other people's blogs. Obviously not by hacking those blogs, but Content Studio will show a small, not-obtrusive, banner with your CTA. So you can add value to those other bloggers while also allowing your audience to easily go to your website. Quite cool if you ask me.[/caption]
[caption id="attachment_4973" align="aligncenter" width="1024"]
Next, you can set the schedule for this automation. This control when the updates are posted and I wouldn't go overboard here. This is the default schedule suggested by Content Studio, I brought it down to one post per day for this social media campagin - to not be overwhelmingly "active".[/caption]
[caption id="attachment_4974" align="aligncenter" width="1024"]
The last step in setting up the campaign is to decide if you want to review the posts before they get published. As I want to run this on autopilot, I did not check the box. We'll see if I regret it in the future, but I doubt (thanks to the filters in place).[/caption]
- Publish on social media regularly, to increase brand awareness and build a following.
- Write one rock-solid and SEO-focused blog article every month and promote it properly.
Outline a social content strategy and set dates
First the first time ever, I'm creating a social content strategy for my brand. Until now, I barely even touched my fan page. I'll use my personal fan page to promote the content on this blog because I want the WP Mastery brand to be closely associated with my personal brand. While the organic reach of fan page posts is constantly declining, I'm not stupid enough to hope for one of my posts going viral. Instead, I'll leverage the contents shared with Content Studio and boost them against custom audiences. Dennis Yu's $1-day Facebook Ad strategy is the perfect vehicle for that! Inside Content Studio, I've set up my queue like this:
As you can see, I am publishing 23 posts each week, with varying density on each day. You'll also notice that I've set the schedule mostly following US timezones, which are 6-9 hours behind Germany.
That's simply because most of the readers of WP Mastery are located in the US.
It's important that you have a schedule like this set up, as otherwise, it's super easy to slack off.
With this schedule in my neck, I constantly feel the urge to fill up my queue with content.
Pre-write your content to create a buffer
This is the biggest mistake I made in 2017, I didn't not pre-write ANY content. Hence, I failed to prioritize writing blog posts, emails, or content updates on social media - project work always seemed more important. In December 2017, I started pre-writing email newsletters for WP Mastery. At the time I'm writing this, I've got three weeks of emails (or six newsletters) scheduled in Mailchimp. I will force myself to do the same with my Content Studio queue. I will set aside three hours each week, to fill up my queue as much as I can. We'll see if three hours is enough or if I need more... Luckily, Content Studio has the "Discovery" feature:
And you can easily inspect every post shown in the Discovery feature, to analyze how well they perform.
It makes finding content to share SUPER EASY. I mean, their search engine is seriously good.
This tool will be a game changer for me personally, allowing me to maintain a nice balance between promoting my own articles and content from other sources.
After all, if I were to only toot my own horn, you'd never follow me. I'd come across as arrogant and self-centered, which is the opposite of how I want to be perceived.
That's why I'm happy that composing my own status updates is as easy as 1-2-3:
As you can see, you can easily select the platforms you want to publish the content to, see a preview of how it'll look, and decide whether it's published now, at a certain time, or simply at to your general queue.
You can even rewrite content based on the platform. That'll allow you to write shorter updates on Twitter and longer ones on Facebook and LinkedIn. I didn't see that feature in other tools yet, so I appreciate it.
Automate as much as possible
The function to automate posts was one of the reasons I signed up for Content Studio. I'm not planning to take the human element out of my social posts, but I want to become more effective with them. I have set up automated social media campaigns on a different schedule than my regular posts so that they don't interfere with each other. With that automation, Content Studio is scraping selected websites for articles on selected topics and adds them to the queue if they match. I think of it as in RSS reader but for content sharing instead of content consumption. Let me walk you through the setup process - it literally took me less than 10 minutes. The first step is to [caption id="attachment_4969" align="aligncenter" width="1024"]
First, select a name for the automation campaign. In this case, I want to automatically share articles about WooCommerce.[/caption]
[caption id="attachment_4970" align="aligncenter" width="1024"]
In the next step, you'll be asked to select the profiles you want to share the content on. As you can see, I selected my Facebook Group.[/caption]
[caption id="attachment_4971" align="aligncenter" width="820"]
The third step is to select the sources for this campaign. I only want articles that include "WooCommerce" in the title and are from websites I know only publish highest quality content. If you don't filter by domain, it'll likely happen that you automate sharing posts that don't match your quality standards.[/caption]
[caption id="attachment_4972" align="aligncenter" width="1024"] Now here's the really cool part. If you also have an account at RePlug.io, you can add YOUR OWN CTA to content on other people's blogs. Obviously not by hacking those blogs, but Content Studio will show a small, not-obtrusive, banner with your CTA. So you can add value to those other bloggers while also allowing your audience to easily go to your website. Quite cool if you ask me.[/caption]
[caption id="attachment_4973" align="aligncenter" width="1024"]
Next, you can set the schedule for this automation. This control when the updates are posted and I wouldn't go overboard here. This is the default schedule suggested by Content Studio, I brought it down to one post per day for this social media campagin - to not be overwhelmingly "active".[/caption]
[caption id="attachment_4974" align="aligncenter" width="1024"]
The last step in setting up the campaign is to decide if you want to review the posts before they get published. As I want to run this on autopilot, I did not check the box. We'll see if I regret it in the future, but I doubt (thanks to the filters in place).[/caption]