I struggled with getting subscribers to read my newsletters…

Until I uncovered a HIDDEN weight my list was carrying.

Now, I have 46-52% open rates and get engagement.

I’m proud of my list.

You can use this if you’re a creator, SaaS, or sell info products…

If you’re still reading…

I’ll let you in on a secret.

You don’t have to write MORE emails to make this email marketing approach work.

That’s what I thought for the longest time.

I am sending 3x weekly now, down from daily.

But even once a week would be fine if you understand ONE thing. 👇

Sending more emails only works because of THIS:

You are more likely to send the right email to the right person at the right time.

Just like more spaghetti will stick to the wall if you throw 100 spaghetti against the wall instead of 5.

The principle is important, though:

You need to nurture subscribers and guide them through a thought process.

They need to decide whether or not they’ll spend money with you – and your emails should explain if your offers can help them.

That’s called a Buyer Journey.

Recommended reading: 6 Proven Strategies To Get More Freelance Clients Using AI

And it has SEGMENTS.

Do you have emails based on segments?

If you’re still reading, chances are you don’t.

Not understanding segments was the mistake that was keeping me at a 5% open rate two years ago.

In that time, I’ve tested and refined countless ways to structure my list.

And got a process now that works for everybody.

I compared sending newsletters and emails to everybody to sending them to groups of subscribers.

The groups outperformed the general list. Every. Single. Time.

Those groups came from surveying my list and storing the information in the subscriber data.

I surveyed my subscribers based on:

• their goals
• their challenges
• how they saw themselves

And that let me personalize my newsletters.

But more importantly:

With that data, you can run TARGETED automated sequences.

Sounds complicated but it’s rather simple with today’s email marketing tools.

I get it…

This sounds hard and time-consuming.

You’ve got a business to run.

You’re not an email marketer.

And you don’t want to be.

So, how do you use segments without wasting your time?

Good question.

You don’t need to change careers.

Not even hire a new VA or employee.

Instead, you leverage technology that makes your life easy.

99% of what I’m talking about can be built once and automated for a lifetime.

It’s a Perpetuum mobile if you will.

You start with your current list and divide your subscribers into these groups:

• warm (opened an email in the last 90 days)
• cold (the opposite)
• customer (bought at least once from you)

That’s an excellent first starting point.

The only effective way to get more results from your email list is:

Send the right email to the right person at the right time.

The above three segments are the baseline.

You’re ahead of many competitors if you have them.

Then, you could dive even deeper.

Set up segments and automated sequences for:

• trial sign-ups
• support requests
• contact form submits
• various lead magnets

Recommended reading: How To Create Irresitible Lead Magnets

The list is endless and what you do here depends on your business model.

Step by step, you can map out the full Buyer Journey into automated email sequences.

And send them to the right subscribers.

At the right time.

Imagine knowing a new subscriber will go through those sequences.

You’d know exactly how many subscribers will buy from you.