The AI Cost Lie: What It Actually Takes to Get Started
"AI is too expensive for small businesses." That is a lie.
The Truth
AI can be free or cheap:
- Free tools: ChatGPT, Claude (free tiers)
- Cheap APIs: $10-50/month for many uses
- Open source: Free models available
- n8n: Free automation
What You Actually Need
- Time to learn
- Clear problems to solve
- Willingness to experiment
- Basic tech skills
Not: Big budgets. Expert teams. Enterprise software.
My Costs
My AI setup: €30-50/month. For 16 agents. 50,000 tasks/week.
That is less than a coffee subscription.
The Real Investment
Your time. Learning. Experimenting. Iterating.
That is where the value comes from. Not the tools.
— Jan
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About the Author

Jan Koch
KI Experte, Berater und Entwickler. Ich helfe Unternehmern und Entwicklern, KI effektiv einzusetzen - von der Strategie bis zur Implementierung.